Clik here to view.
How blockchain helps companies keep their brand promise
When customers purchase goods or services, they expect the company to maintain their brand promise and value proposition, whatever that may be. Keeping a brand promise, businesses draw attention to...
View ArticleClik here to view.
What does blockchain mean for the diamond industry?
Do you know the difference between Bitcoin and blockchain? About one-third of senior advertising executives can’t, though it’s unlikely any of them are from the diamond industry. Last year,...
View ArticleSalesforce launches Blockchain platform for user-managed, authenticated...
Blockchain technology took a huge step toward broad acceptance in the marketing community with the announcement Wednesday that Salesforce is launching its own blockchain platform connected to its...
View ArticleClik here to view.
Facebook’s Libra: Concerns, interests, benefits, and experts’ reactions
Facebook unveiled its plans for Libra, the new cryptocurrency that could change the future of global payments. Here’s everything you need to know about it. Facebook has rolled out its ambitious plans...
View ArticleClik here to view.
14 companies using blockchain in advertising in 2019
When the first ad exchange launched, when the first true programmatic campaign launched, and when the first video ad launched — people took notice. Yet many had their doubts. Blockchain in advertising...
View ArticleClik here to view.
Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses
“Blockchain” could win the award for most-hyped buzzword, so consulting firm Deloitte has introduced a “Blockchain in a Box” (BIAB) to help marketers and others undertake a more visible demonstration...
View ArticleNew blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
30-second summary: IAB Tech Lab launches new guide, intended to help organizations assess blockchain for various kinds of ad-related shared ledger solutions, such as measurement, reconciliation,...
View ArticleWhy football clubs must use emerging technology to keep in the game
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to...
View ArticleMarketing in 2021: The impact of blockchain on CX
30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data...
View ArticleClik here to view.
Rethinking engagement and customer retention with Web3
First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just do a Google Trends search between the popularity of “Twitter” and...
View Article
